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The structure and dynamics of cut flower export markets from Kenya and Ethiopia

The flower trade from Kenya and Ethiopia has brought direct financial benefits to both countries which contribute to agricultural GDP. Moreover it has brought substantial indirect benefits in the form of employment, organisational and institutional capacity gains, and it has acted as a role model for national enterprise development led by the private sector.
Providing trading advantages in the market of flowers to Norway offers an effective high profile modality to strengthen the social and environmental responsibility aspects of this labour intensive and water thirsty industry.
Due in part to the quality pressures from the West, and to the demanding and ever changing safety and environmental standards needed, the industry presents a unique opportunity to be a leader in social change in these exporting countries.