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From the ground up: Changing the conversation about climate change

This report argues that effective communication on climate change is crucial to action. But while a wealth of information is produced every year, it is not always accessible to those who need it most. The briefing draws on data from a survey of more than 33,000 people in Bangladesh, China, India, Indonesia, Nepal, Pakistan and Vietnam. The briefing aims to inform ongoing global policy initiatives to highlight to role of communication in climate change adaptation. It offers insights and solutions for coping with changing weather. It argues that the world’s most vulnerable communities would benefit from media and communication initiatives to help them respond.