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Critical Success Factors for Rural ICT Projects in India: A study of n-Logue kiosk projects at Pabal and Baramati

This particular study entails the study of rural internet project of n-Logue Communications Pvt Ltd at its sites in the Pune District of Maharashtra. The study focuses on the business model of n-Logue, which involves a Local Service Partner at the region-level and an entrepreneur at the village level to run an information kiosk. The infrastructure and nature of services provided at the kiosks, usage charges, user profiles etc have been studied. It was found that the major revenue generating services are: Computer education, Kundli, Photography and Internet, in that order. Also a number of factors affect the kiosk business: kiosk operator profile and personality, location of the kiosk, demographic factors, services etc.