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POLICY BRIEF: Driving adoption of payments for ecosystem services through social marketing, Veracruz, Mexico

This paper, Driving adoption of payments for ecosystem services through social marketing, Veracruz reviews an area in Mexico where Payments for Ecosystem Services adoption have been slow to take off, with initial results indicate that the application of social marketing methods facilitated a social change in the Actopan municipality of Veracruz and ultimately enabled the protection of more than 1,500 hectares of previously unprotected forest.
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POLICY BRIEF: Establishing reciprocal agreements for water and biodiversity conservation through a social marketing campaign in Quanda Watershed, Peru

This paper, Establishing reciprocal agreements for water and biodiversity conservation through a social marketing campaign in Quanda Watershed, Peru, looks at how the Pride campaign, based on Rare’s methods, was established to generate local buy-in and accelerate the process of institution-building and adoption of Reciprocal Water Agreements.
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FEATURE: Payments for watershed services – A driver of climate compatible development

In Bolivia, a CDKN-supported scheme to compensate upland residents for sound management practices is reaping rewards. Mairi Dupar of CDKN speaks to Fundación Natura Bolivia to find out more.
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Also posted in Spanish

PROJECT: Payments for environmental services as a driver of climate compatible development

Cooperative agreements for ecosystem services have become increasingly important tools for reducing conflicts. These agreements include voluntary cooperation, corporate-private agreements and Payments for Environmental Services (PES – also known as Payments for Ecosystem Services). Countries as diverse as Costa Rica, Mexico, and China are using national tax revenues to pay citizens to conserve forests and natural vegetation. National forest conservation PES schemes seem perfect precursors for national REDD (Reduced Emissions from Degradation and Deforestation) schemes given their economies of scale for equitable disbursement of benefits to providers of public goods.
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