India Runway: Guide for understanding ICT
This document is recommended to be used to structure India, to understand its innovation ecosystem in general and specifically in ICT in the central government and national levels, briefly also in state level. It should be used also to outline business and innovation potential in this huge and quickly growing and developing nation or rather a subcontinent. Of course, India is not an easy market to understand or to enter. But the market benefits from a healthy degree of competition and growth exceeding global growth, although in most ICT business areas it is high – volume, low – cost and low – profit market. In order to survive in the new global economy, companies have to engage with China and India, not only with USA and EU.