Communicating climate change through social media: the Eldis experience
Eldis Climate Change Resource Guide experimented with social media tools for two months during April and May 2013, with the support of the Climate and Development Knowledge Network (CDKN). Although the guide already has a wide global audience, social media presence was considered a valuable addition in broadening CCRG’s global outreach and directly engaging with its users. The social media work focused on Twitter, Facebook andLinkedIn.
This learning paper outlines the broad objectives of the pilot project, presents the different activities undertaken and outlines the lessons learned.